“DAINESE SCRATCH AND WIN” prize-draw in Spain, France and Germany 30 May 2023 Dainese offers helmets, clothing and gift cards but only for newsletter subscribers Dainese organised the “DAINESE SCRATCH and WIN” prize-draw to encourage subscriptions to its information newsletter in Spain, France and Germany. To register and to participate in the prize-draw, consumers had to go to Dainese stores or connect to the dedicated site. In this way, Dainese achieved the dual objective of collecting new contacts for its future marketing activities and, at the same time, increasing traffic in its stores. Let’s see look in detail at how the promotional initiatives were structured. “DAINESE RASCA Y GANA” prize-draw in Barcelona and Madrid The prize-draw was organised to promote the opening of the DAINESE STORES in Barcelona and Madrid. Consumers were invited to visit the stores where they had to subscribe to the Dainese newsletter in order to participate in the competition. Inside the stores were placed tablets that offered the possibility to register through a form and, therefore, to play by scratching with a cursor the image offered to find out immediately if they had won one of the prizes at stake and which one. The prize pool included helmets, jackets, shoes, back protectors, gift cards and t-shirts. “DAINESE SCRATCH AND WIN” prize-draw in France and Germany In France and Germany, participation in prize-competitions could take place both by registering for the newsletter at the stores and on the dedicated website. Again, after registering, consumers could play and find out immediately if they had won and what prize. Prizes on offer included helmets, suits, jackets, shoes, back protectors and gift cards. The prize was then to be collected in your favourite store store, selected by the consumer at the time of registration. What goals can you achieve with an prize-contest? Organising a prize-competition can help you achieve several goals: Increase sales of your products or subscriptions to your services Make your customers even more faithful Increase awareness of your brand and/or product and increase user engagement Launch new products Acquire new contacts for subsequent marketing campaigns With its prize-competitions, Dainese set itself the objectives of expanding its database of contacts for its marketing activities, promoting the opening of new stores and increasing traffic in its stores. What’s your objective? Contact us and together we will design the most suitable prize-competition to help you reach it!
