Sweepstakes, Contests, and Giveaway Laws in Sweden

Promotions in Sweden: how to

Sweden allows prize competitions and gifts with purchase promotions. According to the definition in the Lottery Act, prize promotions linked to chance are equivalent to lotteries and can be held only by non-profit making Swedish companies.

However, since January 2019, following the implementation of a reform of the “Game Act” commercial companies have also been allowed to organize games of chance, provided that participation does not require any cost.

As well as complying with all the regulations governing prize promotions, when organising a competition in Sweden, special attention should be given to the rules and obligations surrounding data protection.

Tax rules for promoters and winners in Swedish contests

Special attention must be paid to the issue of taxation: in Sweden, in order to determine whether a tax must be paid, it is first necessary to assess the contest mechanics, and the type of prize involved. Taxes on prizes may then be applied either to the winners or to the promoter, depending on specific conditions.

👉 Did you know that once a contest has started, it is not possible to make any changes to the official rules?

 

Companies that are interested in promoting their services or products in Sweden can take advantage of our assistance concerning:

• Prize promotions
• Gift With Purchase Promotions
• Trade incentives
• Loyalty programs

Some of our services:

• A preliminary feasibility study
• Consultancy on the promotional mechanics in compliance with the specific regulations of the country
• Dealing with the paperwork in compliance with the regulations
• Checking the communication material according to the provisions of the law
• Tax consultancy concerning the prize events
• Consultancy on Privacy