Social Media Giveaway liabilities: what you need to know

Challenges to know about when running social media giveaways

There can be no better way to garner attention for your brand or social media presence than by hosting a giveaway. The bigger the prize, the more attention the contest will garner. Social media giveaways are a fantastic way to draw eyes to your brand.

It is critical to understand the legal compliance aspect of these contests. Working with a sweepstakes agency like Promosfera means being able to check all the right boxes. Read on to find out how to keep your bases covered with social media giveaways.

Know the laws governing social media contests

The laws pertaining to social media giveaways can be complex. When it comes to tackling legal compliance for these giveaways, it is imperative to know the law backwards and forward.

Stay legal

Running a social media contest isn’t always as simple as it seems. In many countries, beyond complying with the platform’s policies, you also need to consider local regulations. Organizing a social media contest can be more complex than expected. Using a sweepstakes agency for legal compliance is recommended to avoid issues.

Make it easy to enter

When planning a giveaway, simplicity is key. People are less likely to take part in a contest if the entry process is complicated or requires too much effort, especially on social medias.The easier it is for participants to enter, the more engagement you’ll generate.

Explain rules and prizes up front

Make sure to explain clearly what is at stake and how to enter. Disclose how winners are chosen, when prizes will be given out, and follow through. There is nothing worse than running a contest only to fail to follow it through to the end.

Tips for hosting a social media contest or giveaway

When comes to hosting a social media giveaway, there are certain tips that can go a long way. Check out these suggestions and make your next contest a successful one.

Know your goal

Why are you hosting a social media giveaway? The most common reasons are to boost sales, attract new social media followers, generate web traffic, or even to inspire new product ideas. Determine your goals before launching a giveaway.

If you are looking to broaden brand awareness, go with a prize related to your products and targets your market. If you are looking to generate sales, ask customers to send in videos of them using the product. It is a great way to build brand awareness and show practical uses of the product.

Choose the right platform

Having social media giveaways is a great idea, but only if you are making the best use of it. Focus on your target customer analysis to appeal to the right audience. Brands targeting Millennials and Gen Z might want to go with Snapchat, Instagram, or TikTok versus Facebook for the older crowd.

What kind of promotion?

Finally, you need to know if you want to do a sweepstakes or a contest. The goal of your campaign will help inform your decision. Sweepstakes are more general and attract a wider audience since they are free. This is a great way to promote brand awareness.

Contests, meanwhile, can be a great way to funnel sales, create potential prospects, and appeal to current customers. Contests are also ideal for increasing not only sales, but engagement within specific groups.

Check out Promosfera today to resolve challenges facing your next giveaway idea.