Prize promotion and contests on Instagram How to organize Instagram contests: rules’ guide, regulations and best strategies, guide to rules, regulations and best types With Promosfera, managing a 360° Instagram contest is simple and safe. Thanks to our experience in the world of prize competitions and to our certification as a Meta Business Partner, we can help you organize Instagram contests and giveaways. Promosfera guarantees 100% compliance with Meta’s guidelines. We help you choose the right type of contest for your marketing goals, offering you tailor-made solutions. We also manage the Instagram contests: from drafting the regulations to setting up the software to collect entries, from managing the winners to the prizes’ delivery. It’s time to rely on our industry experts to create a successful giveaway and grow your brand on Instagram🚀 Types of IG giveaways: which one is the right for you? Here are our proposals There are different types of Instagram contests for businesses. Here we show you the most effective solutions to generate engagement, increase followers and collect leads. FAST SOLUTIONS FOR INSTAGRAM GIVEAWAYS Ideal for immediate engagement and organic growth of your profile. COMMENT CONTEST To participate in the contest, users simply have to comment on the dedicated post on your brand’s profile through the hashtag. 📲 The Comment Contest is one of the most popular types of giveaway on Instagram because it’s immediate and simple, generating a high level of engagement. ✅ PROS Participation is easy and fast Increased engagement Possibility of activating posts in collaboration between multiple brands / influencers MENTION & HASHTAG In the “mention&hashtag” contests, users participate by posting a photo, video or reel on their Instagram profile. In their post, they have to use the contest’s hashtag and they have to mention the Promoter brand profile. Our system automatically collects all the entries that meet the requirements, archiving the content and data of the participants in a safe and organized way. This allows you to easily access all the information and it simplifies the selection of the winners, even through a jury. 👉 In addition, you can embed a gallery with all the collected content directly on your site. ✅ ADVANTAGES Collection of contributions (photos, videos and reels) Ability to republish the collected contributions Brand Awareness INTERACTIVE INSTAGRAM CHATBOT The Instagram Interactive Chatbot is the ideal solution for your contest if you want to go beyond simple interactions and, instead, collect quality contacts. Thanks to this advanced technology, you can integrate an automated chatbot into Instagram Direct Messages, making the user experience more engaging and personalized. You can choose between three different modes: COMMENT CONTEST + CHATBOT This is the first upgrade of the traditional “Comment Contest”. Here’s how it works: 1️⃣ On your profile, you will publish a post dedicated to the contest and the users comment on the post using the dedicated hashtag; 2️⃣ Automatically, the participant receives a message in Instagram Direct Messages; 3️⃣ The interactive chatbot collects the participant’s data until registration is completed. In the Comment Contest + Chatbot you can collect key data such as name, surname and email. Or you can ask questions, request preferences, collect votes or other useful input for your marketing strategy. The chatbot is 100% customizable. ✅ PROS Ease and speed of participation Lead collection Marketing consent collection Increase your followers thanks to real-time verification of the mandatory follow to the brand profile to access the contest 🤩 CHAT WITH US In this case, the user has two ways to join the contest: ✅ Reply to the your Story published or✅ Send a private message (DM) with the dedicated keyword. The interactive chatbot is automatically activated as soon as the user sends the message or replies. And it guides the participant in a fluid and intuitive way until the registration is completed. ✅ ADVANTAGES Ease of participation Lead collection Marketing consent collection Increase in followers thanks to real-time verification of the mandatory follow to the brand profile to access the contest. POST A STORY This strategy uses the power of User-Generated Content (UGC) to increase brand awareness organically. 🤳 Your audience will have to publish a Story on Instagram mentioning your brand and the chatbot will automatically activate. Thanks to our system, the Story published by the user, along with the data entered in the chatbot, is automatically registered, allowing you to monitor all users in real time, without the need for manual checks.li. ✅ PROS Collect contributions and the possibility of republishing them in stories Collect leads Collect marketing consent Increase in followers thanks to the real-time verification of the mandatory follow to the brand profile to access the contest 🤩 🔝 AUTOMATIC VERIFICATION OF THE MANDATORY FOLLOW Aside from lead acquisition, one of the main advantages of our chatbot is the automatic verification that the user is a follower of your page. If the participant does not become your follower, then the user won’t be able to complete the participation in the contest. The average increase in followers with our chatbot is +45%. Not bad, right? INTERACTIVE CHATBOT + INSTANT WIN This formula combines the interactivity of the chatbot with the chance of instant winning. The result? An exponential increase in user engagement! The two best mechanics to activate an Instant Win are: COMMENT CONTEST + CHATBOT INSTANT WIN In addition to interacting with the chatbot, participants immediately find out if they have won one of the prizes. 🏆 CHAT WITH US + CHATBOT INSTANT WIN Easy and fast. In this case, the user either replies to your Story or sends a message through the hashtag. The chatbot is active and the participant finds out the outcome right away.🌟 Could it be easier than that? The entire process is fully compliant with META policy, ensuring transparency and legality throughout. 🚀 REACH OUT TO US TO PLAN YOUR NEXT INSTAGRAM CONTEST! How to organize prize competitions on Instagram When you want to create an IG contest that complies with the rules of Meta, it is essential to consider: Draft the Competition Rules ⚖️Have clear and detailed rules to ensure the transparency of the giveaway. Use of Certified Software 🖥️To collect entries and manage the contest, you must use certified software, integrated with the social APIs that guarantee transparency and impartiality in the selection of winners. Selection of Winners of the Instagram contest 🏆The awarding of prizes must take place in the presence of a notary or a chamber official, ensuring compliance with the rules. Management and delivery of Prizes 🎁You must deliver the prizes within the times indicated in the regulation. Why choose Promosfera for your Instagram contest? Experience and certifications ✅ Meta Business Partner, experts in prize competitions. Compliance with regulations ✅ Zero legal risks because we comply with Italian laws. Tailor-made solutions ✅ We adapt the contest to meet your marketing goals. CONTACT US NOW FOR YOUR INSTAGRAM GIVEAWAY! Contact us now for your Instagram Giveaway! With a well-planned strategy that complies with regulations, an Instagram contest can be a powerful marketing tool. If you want to create a safe and effective Instagram giveaway, contact us now for a free consultation!
