TikTok Contest: increase engagement and visibility with a giveaway

How to organize legal and compliant TikTok Giveaways and Contests

If you want to grow your brand’s TikTok profile and increase engagement with your community, a TikTok contest is the ideal solution!
With prize giveaways on TikTok, you can generate interactions, obtain original user-generated content, and enhance your brand’s visibility.

At Promosfera, an agency specializing in organizing prize promotions on TikTok, we offer two types of contests to maximize engagement and visibility:

• Comment on the TikTok 📢
  The perfect solution for boosting interactions
  
• Post a TikTok 🎥
  When you want users to talk about your brand through creative content

Learn how to organize a TikTok prize promotion easily, legally, and in compliance with local regulations.
Here’s a detailed explanation of the two contest types.

“Comment on the TikTok” Contest: boost your video and make it viral

Want to increase the chances that your video will go viral? A “Comment on the TikTok” contest can help you get more interactions, increasing engagement rates and content visibility.

TikTok loves interactive content, and the more comments you get, the more likely your video will be shown to a wider audience.

How does the “Comment on the TikTok” contest work?

• The brand posts a video on its TikTok profile.
• Users participate by commenting on the video using a dedicated hashtag. Simple, right?

The more comments you get, the more likely it is that the video will be shown to a larger audience.

Benefits for the brand:

• Increased interactions and organic visibility
• Engaging the audience, even users who don’t create content but engage with videos
• 100% legally compliant prize contest, with legal management guaranteed by Promosfera
• Automatic software integration with the brand’s profile

“Post a TikTok” Contest: generate original content

If you want to obtain original content from your users and boost your brand’s recognition, the “Post a TikTok” contest is the right choice.

Each participant who creates a video about your brand gives you free content that could go viral.

How does the “Post a TikTok” contest work?

• Users enter the TikTok Contest by creating and posting a video on TikTok using a specific hashtag.
• The brand receives authentic, viral content, and the brand’s visibility grows thanks to organic sharing!

Benefits of this TikTok giveaway for brands:

• Authentic user-generated content (UGC) in line with the platform.
• Increased engagement and visibility.
• Legal and regulatory management guaranteed by Promosfera.
• Automatic software integration with the brand’s profile.

Why organize a TikTok Contest?

TikTok is one of the fastest-growing social media platforms worldwide:

• In 2024, TikTok continued its rapid global growth, with millions of active monthly users worldwide, solidifying its position as one of the leading social media platforms.
• Over 1.5 billion active users globally, spending an average of 66 minutes per day on the app.

With such a large potential audience, why not fully leverage it?

A TikTok giveaway allows you to:

• Increase brand awareness and community engagement.
• Strengthen your brand image in an authentic and creative way.
• Reach new audiences through content virality.
• Create a direct connection with your target audience (who love interaction and spontaneity on TikTok!).

TikTok Prize promotions and Local Prize Contest Regulations

Organizing a prize contest on TikTok requires adherence to local regulations.
Promosfera handles all legal aspects, including:

• Drafting the contest rules
• Collecting and storing data in compliance with privacy regulations
• Ensuring compliance with local prize contest regulations
• Managing the bond and awarding the prizes
• Support for organizing contests in other countries, so you don’t have to worry about varying international regulations

We handle everything for you: all you need to do is post the video on TikTok.

Contact Promosfera to organize your TikTok Contest 🚀

Don’t wait for your competitors to act, beat them to the punch and make your TikTok the next viral trend!