Why working with a sweepstakes agency makes a difference

Create a smoother sweepstakes or giveaway

There can be no better way to garner attention than by launching a contest, game, or sweepstakes. That said, the process can take quite a bit of working, something that most organizations don’t take into account before officially announcing their plans. The key is to work with a sweepstakes agency.

With proper prize contest management from a firm like Promosfera, everything can be accounted for from start to finish. Working with a sweepstakes agency is a must if you plan on launching a contest, with the following benefits being the biggest upside.

Agencies Know the Law

The single most important reason to invest in a sweepstakes agency is because of the various legal aspects. Working with an agency means being able to navigate all of the potential legal ramifications that come with launching a contest of any kind. One missed step and your contest could be tangled up in something that could have easily been avoided.

A good sweepstakes administrator will walk you through each step, informing you how to stay out of trouble with the various governing agencies. Remain compliant and don’t second guess anything. A professional agency knows how to keep you covered and allow you to focus on the contest aspect rather than all of the legalities that can wind up taking so much time and effort.

Paperwork is a breeze

There is a lot of paperwork involved in running a contest, giveaway, or sweepstakes. Having an agency means having access to a litany of services, including writing up all the official rules, building out the website, even handling affidavits of eligibility. Don’t underestimate how much paperwork is involved in a process like this because it can come back to bite you.

When enlisting a sweepstakes agency, you ensure that all paperwork is handled in a timely manner. More importantly, it will provide an audit trail, which is necessary for indemnification. You can also ensure that potential winners have the chance to properly file their tax paperwork, saving everyone involved in the process a lot of trouble from start to finish.

Proper strategizing

The only way to effectively run a sweepstakes is to come in with a dedicated plan. That process is a lot more involved than it seems, and it is all too easy for things to go astray. For that reason, having a proper plan in place is key and strategizing is more difficult than it looks unless you work with prize contest management.

By working with a sweepstakes agency, you can have all the help you need to properly strategize a contest. Answer all necessary questions about things like eligibility, timing, prizes, and even how consumers will be able to enter. Cover all of your bases by having experienced, dedicated professionals in your corner to ensure that your contest goes off without a hitch.

Handling customer service issues

One of the hidden reasons to work with prize contest management is dealing with potential customer service issues. After all, there is nothing worse than putting on a huge promotion, getting it started, and then having to deal with a cranky entrant who takes to social media to tear apart the entire thing.

Working with a sweepstakes agency means having someone to deal with potential social media issues. Whatever the situation may be, an agency can defuse the situation. Whether it be crafting telephone communications, language for an email, or coming up with an action plan, the knowledge of an agency will come in handy when it comes to dealing with potentially problematic customer service issues.

Promosfera can be the difference when running your next contest, so reach out today.